The Home of Sport Lifestyle

FitLab pioneers sport lifestyle, defining what it means to live at the intersection of performance, culture, and style. We leverage our diverse expertise and proprietary technology to support and enhance the worlds most beloved brands and shape the way the world lives sport.

Fitlab's Sport Lifestyle Brand Divisions

The most culture-defining products in the industry

The next generation of boutique fitness studios.

Competitions, races, and events that put your training to the test.

Testing, tracking, and transformation with AI and digital platforms.

“Fitlab has built an amazing portfolio of top tier brands and I'm a huge fan of the team. I can't wait to see what's next for them.”

– Anthony Vennare, Fitt Insider

“I love those damn things. The Assault AirRunner, it’s amazing. The idea is that you go and run and it makes running easier sort of like running with weights on, but it doesn’t give you an additional stress it’s not pounding on your body.”

– Joe Rogan, The Joe Rogan Experience

"I don't have any formal affiliation with XPT, but they've developed a whole set of workouts related to this." (Dyaphramtic breathing)

– Andrew Huberman, Huberman Lab

FitLab Brands

Assault Fitness

Founded in 2004, Assault Fitness designs, manufactures, and supplies the products that fitness enthusiasts around the world love to hate — the AssaultBike, AssaultRower and AssaultRunner.

Electric

Premier action sports & training brand providing Style that Performs.

Mile High Run Club

Become the runner you were born to be. Treadmill-based interval and strength training classes in a lights-flashing, music-bumping, "we're in this together" environment.

Nike Studios

Group fitness classes featuring fun and challenging workouts led by Nike Trainers that meet your evolving needs.

Racked

Racked is the first boutique gym of its kind with weightlifting classes that develop strong and aesthetic physiques for people of all experience levels. Racked combines proven bodybuilding techniques with the unmatched energy and inspiration of a group training environment, leaving you with the most effective workout you’ve ever had.

Ragnar

Epic adventures and human connection. Trail, road and relay races through the most beautiful courses imaginable. Find your Wild.

RPM Training

Makers of high quality, innovative fitness equipment and apparel. RPM was born out of the idea that legit, purposeful functional training is the foundation for a truly full and adventurous life.

XPT | Extreme Performance Training

The world's most advanced performance training. Founded by Laird Hamilton & Gabby Reece, XPT's Breath. Move. Recover. system drives elite performance across all aspects of life.

Incredible fitness experiences for those looking to push their limits

Y7 Studio

Sweat dripping, beat bumping, candlelit yoga. WeFlowHard®

12 . 16 . 2025

AssaultRunner Pro wins Best Curved Tread for 2025

MENS HEALTH

09 . 04 . 2025

Assault Fitness Debuts Bold Ad Campaign Embracing Gritty, Hardcore Workouts

ATHLETECH NEWS

02 . 20 . 2025

NYC’s Premier Running Studio Acquired by FitLab

ATHLETECH NEWS

02 . 04 . 2025

FitLab Acquires Yoga Chain Y7 Studio

FITT INSIDER

07 . 04 . 2024

Brian Kirkbride - FitLab & Nike Studios
The Future Of Fitness

YouTube

03 . 26 . 2024

Building an Integrated Fitness Platform with Brian Kirkbride, Co-founder & Co-CEO of FitLab

Fitt Insider

02 . 27 . 2024

Scoop: FitLab Acquires Assault Fitness, RPM Training

Fitt Insider

09 . 11 . 2023

Fitlab and Gosaga to bring 250 fitness studios to east coast

Athletech News

08 . 18 . 2023

Nike is Launching Nike Training Studio in the City of West Hollywood

WEHO Times

08 . 09 . 2023

What Opportunities Await as Nike Enters the Fitness Studio Space?

Retail Wire

08 . 02 . 2023

Nike plans ‘network’ of boutique fitness studios

Retail Dive

08 . 01 . 2023

Scoop: Nike’s Launching Group Fitness Studios

Fitt Insider

05 . 10 . 2022

Building a Tech-centric Fitness Studio | FitLab | Brian Kirkbride
Escape Fitness

youtube.com

01 . 14 . 2022

FitLab Raises Growth Capital, Announces Acquisitions of Electric, Fitplan and Ragnar, as it Defines the Future of Hybrid Fitness

prnewswire.com

01 . 14 . 2022

Barbell Shrugged #161:How To Scale Up - Or Sit Tight- With Mike Melby

youtube.com

01 . 26 . 2021

FITT INSIDER #67: Brian Kirkbride,Co-founder & Co-CEO of FitLab

fittinsider.com

The Home of Sport Lifestyle

Fitlab's Sport Lifestyle Brand Divisions

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